A compendium and Meeting place for Digital Artists

Segers Zoumis, a researcher and noted business authority, says “organization” is mission critical for any new graphical design business outfit

Also key to success in the new graphical design field is logistics. Believe it or not, even though we live in the world of the internet and instant information exchange, postal, parcel, and delivery services are still extremely important. Many new graphical design proprietors recommend getting a Fedex, UPS, or DHL business account setup right away, so as to avoid comming out-of-pocket for routine mailings and shipments. Sidener Hoying, Human Services director of the Deason Warnick and Partners new graphical design firm, states that the working dynamic and human capital of your company should not be ignored. Armanda Tennill agrees: “I’ve seen companies with nearly everything - perfect budget, great IT, good distribution - but a terrible working dynamic between the employees. Though the new graphical design product makes it to store shelves, the people working within the company feel miserable, unappreciated, and unmotivated.” “In the case of our new graphical design marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Carolann Falcione, the COO of the Bebe Darnick Co-Op, “Then, the website expanded into a data warehouse - essentially a store of all things related to our marketing campaigns - which allowed us to study and refine subsequent efforts.” One often over looked area in online new graphical design businesses is infrastructure. Many focus heavily on budget, growth, and employment indicators, but fail to acknowledge tell tail warning signs generated by insufficient hardware and networking software. For any new graphical design business, this can spell disaster. “Don’t forget about accounting,” warns Bunny Lyken, CFO of the Hilst Peruzzi Corporation INC, “Many new graphical design companies go pel mel spending money when there is a good cash flow. While there is nothing wrong with wanting to expand, it has to be done in accordance with accounting standards and detailed record keeping. This is especially true for public companies. Private new graphical design firms can sometimes let this aspect of the business slide alittle.” “Starting up any new graphical design business is difficult. In our case, it took about 6 months of planning, a year of fund raising, and then another 6 months of building infrastructure before we made our first sale,” states Traister Euvrard of the Voltaire Aragan Partners and Ltd. Company. Additionaly, fundraising for any new graphical design business venture can be a daunting task. It is always hard to ask for money from others, especially when then nature of the request is highly speculative. Cobo Kostick, a highly successful new graphical design capital management consultant, believes that planning is the key to selling your idea: “If you walk up to someone and say, ‘I’ve got a great new graphical design business idea, would you contribute $100K’, they’ll probably laugh and consider you a lunatic…but, if you approach someone and say ‘Look, I have this great idea, and my plan is the following…’, it will reassure an anxious investor that things will move forward with thought and purpose.” And as always, when setting up a business, the following applies: ‘There’s no right way or wrong way, just the profitable way’. Once you’ve found out how to get your new graphical design firm off the ground and it is generating ROI, you’ve won half the battle and are on your way to continued success. Secondly, once the business side of a prospective new graphical design venture is planned, map out the human element. One way of doing this effectively is getting an external HR consultant, one that is not tied directly to management or lower level employees. This allows for impartial scrutiny of your new graphical design business model and ensures that the right people are doing the right jobs.