A compendium and Meeting place for Digital Artists

Bettina Stoutt, webmaster of the Verlie Brodess INC Corp, offers advice on creating a new graphical design website

Once the customer has made their new graphical design purchase, a good old fashioned “Thank You” page is great for acknowledging your appreciate for the customers patronage. “Additionally,” notes Nickens Saxman, a noted website designer and new graphical design marketer, “the Thank You page can also remind the customer of other merchandise/service offers on your website, which might create another sales opportunity. Remember not to go overboard: just give them 3 or 4 other offers or coupons, or else they may get confused and not ever return again!” After a good design has been made for your new graphical design website, next look to area of site navigation. In the book ‘new graphical design Marketing Made Simple’, author Gale Batista recommends golden rule of keep-it-simple-stupid. “Fancy drop down menus and fast moving flash graphics are great for catching the users eye, but when you want to get down to business, make sure your site presents an easy navigation menu and map. This will allow most new graphical design users to get what they are after, and at the same time be Wowed by your graphical presentations,” writes Gale Batista. “Succesful new graphical design marketing takes time and money,” replied Milone Lazarczyk, “and the old adage, ‘You have to spend money to make money’ applies. Don’t go cheap on your website’s checkout process or navigational menus. Instead, save money by using simple content generation software and ready made blog software. These steps will ensure quality at the right price.” Also, carefully consider all legal implications of new graphical design advertising online. It is important that no trademarks are misused, and that royalties are being paid for the use of any licensed products. You may find that no one takes a second look at your site in the beginning, but when you get big and can be more easily recognized down the road, be doubly sure that all your content, graphics, and promotional materials are in compliance with the law. Otherwise, prying eyes and vicious competitors will take any opportunity to embarass your new graphical design company so that they get more customers. New graphical design websites are plentiful. According to a recent study conducted by Zelda Sledz, up to 1 million sites are live on the web, with another 2 or 3 million sites that act as affiliate resellers. These new graphical design affiliates are a diverse group of webmasters who look to monetize their traffic through a variety of different mechanisms. Marketing new graphical design on the web has never been easier and harder at the same time. “It takes a discplined and creative approach to get your message across,” conveys Kathleen Vesperas, long time Director of Marketing at the Verrone Leighton Firm, “and some times a little luck and good old fashioned word of mouth advertising.” Most important in any new graphical design website scheme is the purchase point. “Be 100% certain that your shopping cart and check-out process are super easy to use,” remarks industry expert Tua Candler, “or else confused customers will simply bail out and not complete their purchase.” Also, it is suggested that you add some sort of secure socket HTTPS connection for any new graphical design related purchasing system, that includes a graphical picture of the certificate authority. Popular providers include Verisign and Thawte. “Don’t forget that new graphical design affiliate programs are a great way to drive customers towards your site,” advises Corina Neonakis, affiliate manager at the Starbird Kuhnke Partners Firm, “you may have to pay up to 25% for an affiliate lead, but in the long run, you’re making a hell of a lot more money than you would without affiliate traffic. You’ll find that the top 20% of your affiliates count for nearly 80% of all your income, so be sure to take care of your business partners!” The first step to developing a good new graphical design website concept is making a site plan. The most important page of any website is the homepage, generally used as the central landing point for most all new graphical design related type in traffic and search engines. The popular firm Refugia Hedinger Inc. spends half its time designing the homepage and all its facets before moving on to any other aspect of the site.