A compendium and Meeting place for Digital Artists

Key to branding and marketing on the net is getting a good new graphical design domain name

Much like any burgeoning market, many of today’s top new graphical design domain specialists wish they had gotten in sooner. “I wish I had started this stuff five years earlier - I’d be making bank,” laments, Candelaria Lowe, a domain name broker at the Gerig Merritts Firm, “but hindsite is always 20/20, and I’m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for new graphical design companies topped $10 million dollars, which tallied up to be a record setting year.” “The great thing about new graphical design domains,” raves Tindle Oglesby, “is that they are universal around the world. Once you lock up a short, simple domain, you can market the hell out of it and cash in on the high revenue new graphical design industry.” Tindle Oglesby, an auctioneer, consignor, and broker, works with Fredenburg Bohringer, who also sells domains to many Fortune 500 companies. One oft forgotten aspect of new graphical design related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the new graphical design internet sector that many forget about it when buying a domain,” said Greenlee Caren of the Anna Sonterre INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with new graphical design customers.” Also key to domain acquisitions, especially in the new graphical design industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the new graphical design sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the new graphical design business,” reports Donnell Shindledecker, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” What about those with less desirable domain names’ Are new graphical design domains with hyphens, indiscriminate numbers, and extra words completely useless. Not so, believes Kyla Kilgour, a top auctioneer in the new graphical design field. “With the power of the search engines these days, its not the end of the world if you don’t get a glitzy domain name. Just SEO your site to the best of your abilities, and slowly but surely people will beging to remember your site’s presence on the internet when making new graphical design related buying decisions,” states Fagg Hardridge, CEO of Hiley Clavin Corp. “One of the most amazing new graphical design related sales we had was in last September’s auction,” relays Cravey Zwiener, event planner for the Lindsay Roadruck Partners LTD firm, “though the domain didn’t go for much money, bidding was very spirited with some 50 people getting in on the action. In the end, the new graphical design domain went to a well established marketing firm, who did not disclose their future plans for it.” The best thing about buying a new, unregistered new graphical design related domain name is the price. At $5-$8 USD, getting a domain that no one else has registered is extremely affordable. If real estate sold for proportionately equivalent prices, people would be buying out farmers for a few thousand dollars. “This is good news for all those in the new graphical design marketing business,” states Ayana Sheaman, “and the fact that internet related marketing only diminishes in cost over time means that soon original domain name purchases will be dirt cheap!” Don’t feel embarrassed to buy a new graphical design related domain name that contains part of your real name, or IS your real name. “Remember,” advises Sebree Gathers, “if you buy Sebree Gathers.com, you’re the only one who can have that address. It is entirely unique, and therefore by virtue of its rarity, it immediately can accrue value. You may find that you get tons of email offers for your domain name. This will allow you to sort out who’s serious and who’s just fooling around, and then, after you’ve found a good new graphical design industry buyer, you’ll surely make some great profits.”