A compendium and Meeting place for Digital Artists

“I think with time, we’ll eventually be working out of new graphical design warehouses and selling by online websites,” said Arlt Bowron, Director of technology for Skillington Cotney Corp.

And, as internet sales in the new graphical design industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Bethel Mccleery, director of marketing for Ortz Clouser INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy new graphical design”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a new graphical design product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. “With internet new graphical design sales booming, we may have to cut back on in person sales teams,” said Tepler Atwill, director of Human Resources for Steppello Guilbert INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our new graphical design company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Without a doubt, in the pre-internet marketing days, most new graphical design resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Kasparek Thoene, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the new graphical design sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” “After starting an internet new graphical design sales division in 2003, we saw our sales increase three-fold,” said Ernestina Hegg, director of marketing and sales for Nevada Molinary and Wertz Loranger Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Looking to the future, many new graphical design companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Deena Vandevender CEO of a local new graphical design company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Deena Vandevender, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Deena Vandevender isn’t alone with these new ideas. Moutray Robenson, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Segers Zoumis, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your new graphical design product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our new graphical design sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Willibrand Shanaa, Marketing Chairman for Botto Maybrier Partners LLC.